Doreen Akorfa

Doreen owns product, translating user reality into roadmaps the team can build against. She keeps the portfolio honest, grounding decisions in what schools, riders and merchants genuinely need.

Her work spans the whole catalogue — from the fee-collection flows in School360 to the multi-service experience inside Tenda — always pushing for the simplest thing that solves the real problem.

She is the connective tissue between research, engineering and the market, making sure the company builds the right thing before it builds the thing right.